Gooood morning! As we shared ~officially~ earlier this month, Smooth just brought on its first-ever external shareholder; creator and entrepreneur, Cat Goetze aka CatGPT.
We spoke to Kerry Flynn at Axios about the whole thing— read about it here.
—Jenny, cofounder & COO at Smooth
The latest from the creators we rep here at Smooth
Nate Herk (left) and AIP (right)
Nate Herk hit 1 million YouTube subscribers just 720 days after posting his first video, quickly becoming a standout voice in the AI and tech space. Congrats Nate, so well deserved, and we can't wait to see what's next.
Jack and Geno are celebrating the Breaking & Entering Show's 100th live episode, landing in New York on November 4th after 8 months, 5 cities, and 400+ guests. Half the ticket proceeds go to the BLAC Internship Program, which works to bring more Black and underrepresented talent into advertising.
Answer in Progress teams up with TED 🎙️ — AIP is co-producing Corner Piece, a podcast that takes the questions that nag at you at 2am, like whether unconditional love is real or why you feel lonely. Season one brings in historian Fay Bound Alberti on the loneliness epidemic and psychologists Marisa G. Franco, Margaret Rutherford, and Paul Bloom on friendship and love, with new episodes dropping every other Thursday.
Eugene Healey kicks off his new 7-week program, The New Fundamentals of Brand, on October 12th. The course will tackle how brands “orchestrate coherence out of chaos” across dozens of creators and channels.
Some of the fun creator-brand partnerships we've been working on
Megan Tan X Windows | Megan built a mockumentary-style spot around ideas that never wait for a convenient moment, catching one mid-fishing trip, another elbow-deep in flour baking. Windows 11 keeps up with her through voice dictation and Snap Layouts, pulling a day's scattered notes into one organized view before she ever sits down at a desk.
Austin X Claude | Austin's video breaks down 17 things Claude Design can do that have nothing to do with being a designer, from building a reusable brand system to rebuilding old client proposals in new branding.
Breaking & Entering X Lovable | Geno shows how he used Lovable Pro to build a job board for the advertising industry in minutes, without waiting on an engineer.
