Launch szn šŸ’Ŗ

Where should Smooth go next?

Hi, everyone! You can’t start a successful company without a Leo at the helm (and we’ve always said that). Tomorrow is our resident Leo’s birthday: Our fearless leader, Josh, is turning 30. Jenny and I have been lucky to work side by side with Josh for close to a decade now, and we can confirm: He leads with heart and by example, and he’s only getting more thoughtful, decisive, and creative with age. He’s as good a friend as he is a CEO.

Happy to report that our leadership has now all been marked safe 🚩 from defrauding investors after being named to Forbes’ 30 Under 30 list. Happy birthday, Josh! We wouldn’t be Smooth without you.

—Kinsey, cofounder and head of content

Knowledge Creators šŸ¤ Cool Stuff

The latest content + happenings from the creators we rep here at Smooth

Camille Bergin aka TheGalacticGal launches a new company ā˜„ļø | If you think Google Translate is good, you haven’t met Camille. She has a verifiably uncanny knack for translating and synthesizing the vital work of space and deep tech companies for everyday people. And she’s bringing it to the world with her new marketing and strategy agency, Modulate Media. We’re so proud to work with Camille and we can’t wait to see her help these next-gen companies get funding, talent, and support. Permission to use the rocket emoji? šŸš€

CatGPT is bringing back the landline ā˜Žļø | ’90s kids, rejoice. Also people who want to embrace tech but spend less time looking at screens, rejoice. Cat, who makes the best down-to-earth AI education content, launched Physical Phones—landlines that connect to your smartphone with Bluetooth. Her audience went bananas for her honest videos about limiting screen time and these Physical Phones flew off the metaphorical shelves (she sold, like, 1,000 in a weekend). We obviously already ordered ours for Smooth HQ…have you ordered yours?

Dynamo debuts a second jaw-dropping channel šŸ—ļø | The spectacularly talented team at Dynamo kind of broke the internet with their first channel, Business Explains the World (I mean…these view counts are bonkers for a channel that launched three months ago). Now they’ve launched channel No. 2: Real Big Machines. It’s all about the world's most powerful machines (cool) and the people who love them (us).

 

Brand Campaigns Hot Off the Press šŸ—žļø

Some of the fun partnerships our team’s been working on with creators + brands

Tina Huang x Lovable | ā€œBuilding 5 AI Apps In 30 Minutes (ChatGPT + Lovable Tutorial)ā€ is a hook of a video title if I’ve ever seen one. We love how genuinely valuable this video is for Tina’s audience of tech and coding enthusiasts—a perfect example of content-partner-audience fit.

Jacklyn Dallas x Cisco | Cisco is leveraging next-gen tech to keep wind turbines running smoothly (and powering a ton of homes and businesses). Jacklyn, in her signature tech optimist style, gave a stellar rundown of how it all works, specific examples included.

Megan Tan x Pantene | Who’s cutting onions in here? Megan’s cinematic approach to everything she does should go down in history. This partnership with Pantene was beautifully shot, thoughtfully scripted, and really moving. As a longtime Pantene Pro-V enthusiast, I have watched this approx. 47 times.

Thoughts for the Road šŸ›£ļø

A little something we’ve been chatting about here at Smooth HQ

Dispatches from the event circuit: Our creator partnerships lead, Ben, headed to San Francisco a couple weeks back to check out Open Sauce, affectionately referred to as the creator industry’s biggest science fair (we covered it in The Publish Press if you’re curious to hear more).

As an agency that reps knowledge creators, a science fair (with an audience of 6K+ and a roster of 130+ creators) is right up our alley. So what did Ben see?

  • A calculator, but wooden and mechanical

  • Drones, but life-sized and you're the cargo

  • Tons and tons of cool people: operators, engineers, and creators

He also got to hang out with and support some of our super talented creators who were participating in OpenSauce programming, like SonderingEmily and Jabrils. For a team that mostly works online, we jump at the chance to spend IRL time together.

We’d love to know: What other creator industry events should we prioritize? We’re throwing our own and betting big on IRL gatherings—but we’re always down to support other top-tier creator get-togethers. Hit reply and tell us what’s on your calendar the rest of this year.

Thanks for reading! You know it’s Josh’s birthday, but did you know…it’s also Smooth’s birthday? We’re turning four! If you’re in NYC, we’d love to see you at our little shindig later this month. Hit reply and we’ll share the details. šŸ„‚

Have a great weekend. See you next time.