Thank You for the Best 2023

Hey team, Kinsey here popping in for one last Smoothletter to close out 2023. Usually, the last newsletter of the year is reserved for something about lessons and learnings, but because I’m the least patient person in America…I did that last week (check it out here).

So today, we’re going to keep things really simple and focus on what’s most important right now: gratitude.

Because what a wonderful year we’ve had! I feel so grateful to get to bend your ear every week and talk about media, Smooth, and our growing team. Thank you so much for coming along on this ride and participating in what’s quickly become one of my favorite parts of this job.

We started Smoothletter thinking it would be a good practice for us to simply get our thoughts out from the space between our ears. And it has been! But what I wasn’t prepared for was how much fun it would be to get back on the thought leadership horse with some of our closest friends, most supportive family, and smartest mutuals.

You’ve helped us make Smoothletter into something we’re all really proud of (and something with a truly astonishing open rate…!). Media is a confusing, tumultuous industry, but test driving big ideas about how it works here has really been a useful practice. So thank you so much for opening, reading, replying, and helping us to develop new, more interesting, and more thoughtful ideas about our business.

From our whole team to yours, happy holidays! Thanks for making 2023 one for the record books, and we’ll see you—bright eyed and bushy tailed—in 2024.

—Kinsey & the whole team at Smooth Media