Knowledge Creators 🤝 Cool Stuff

The latest content + concepts from the creators we rep here at Smooth

• Gen She Tours India | The creator world really is global, and Avni Barman from Gen She is making the most of it with her 500K-strong worldwide community. Throughout November, Avni is hitting up three cities in India, bringing together founders, builders, and creators for dinner, mingling, and some surprise speakers. Watch her announcement video here and check out the tour here.

• Namanh’s most memorable failure | Tech creator Namanh Kapur is just the best, and his recent video giving an honest account of interviewing for an elite crypto job he didn’t get is proof. The comments are also so overwhelmingly positive. Even tech content can leave you feeling all mushy inside sometimes.

• Big things ahead for Sondering Emily | Emily Pitcher teased her upcoming release of lily's world XD, the game she’s been developing solo (Grey’s Anatomy fans, watch that one with the sound on). She also shared more in-depth realities of solo game dev on her YouTube channel. We can’t wait for lily's world XD!

• Matt Wolfe’s enthusiasm is contagious | No one, and I mean no one, gets me as hyped on tech as Matt does. His video breaking down all the massive buzz from Adobe’s Max event (and its major implications for creators x AI) was so fun to watch.

Brand Campaigns Hot Off the Press 🗞️

Some of the fun partnerships our team’s been working on with creators + brands

TheGalacticGal x Texas Instruments | Camille Bergin (aka TheGalacticGal) partnered with everyone’s favorite brand name from those back-to-school shopping lists—Texas Instruments—for a 30-second crash course on spacecraft electronics to celebrate World Space Week. Educational branded content? 🤌

Kallaway x Opus | We love when a tech and business creator like Kallaway starts a post with “Every content maker should be using this tool.” In this case, the tool is Clip Anything by OpusClip, which makes thumbnails for you. The fit here is so natural.

Namanh x IBM | Here’s a great example of a creator (Namanh) using a brand partner’s tech (IBM’s Granite AI) to solve a universal problem (waiting until the last minute to file your taxes).

MattVidPro x Fiverr | In this dedicated video for our friends at Fiverr, Matt walks his audience through his experience of working with an AI artist on the platform to create AI-powered videos. It’s so cool to see how effectively Matt shows the process of using Fiverr to connect with a real artist and make a real video.

Thoughts for the Road 🛣️

A little something we’ve been chatting about here at Smooth HQ

Last week, we finally got one step closer to a longtime Smooth dream: acquiring a movie theater-quality popcorn machine. Also, we hosted a really cool event I’m excited to tell you more about.

The Publish Press teamed up with our friends at Bio Sites from Squarespace to host our very first Creator Premiere. Tejas Hullur debuted the finale to his popular YouTube series, How to Become More Attractive, Scientifically. And let’s just say…Sundance better watch its back.

Because we’re really excited about these premieres. For a while now, we’ve been talking about the convergence of Hollywood and the creator world (did you read the Publish Press’s latest print issue?). This premiere felt like the biggest manifestation of that convergence we’ve seen yet.

125 people showed up to watch Tejas’s video together. Seeing them laugh, react, and share perspectives live and in-person was, honestly, moving. So much of consuming creator content happens individually in a silo, on our phones or computers or TV screens.

Seeing people experience that together in one room was something special. Creators like Tejas are pouring as much creativity into YouTube videos as Hollywood is into its highly produced films—it’s high time creators got the Hollywood treatment.

We’re looking forward to more events like this (and re: that popcorn machine, never say never). Thank you to our friends at Bio Sites from Squarespace for being such great partners on this ambitious and unique idea—it’s partners like you that are the engine behind all this growth in the creator economy.