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A new look for Smooth
Finally, our parents get us
Hi, everyone! Dropping in with a special Smoothletter today—because we’ve got something very cool to show you. Hope you love it! 💜
—Kinsey, cofounder & head of content at Smooth Media
Welcome to Smooth Media’s “After Picture”
Smooth Media now has a brand new look to mark a brand new era. Powered by chocolate-covered espresso beans, a passion for branding, and will power that should be studied in a lab, Jenny brought our company to life on the brand new smoothmedia.co.
Now…it wasn’t that long ago that Jenny went viral for her family not knowing what she did for a living. Exhibit A:
POV: you’re giving your family a presentation on what your company does so they finally get it
— Jenny Rothenberg (@jrothenberg_)
1:05 AM • Aug 29, 2022
It was an unfortunately common refrain our team heard from loved ones back in 2022: “Now, sweetie, can you walk grandma through what an agency model means one more time?”
But we kept at it, got more specific, found our lane, and built an astonishingly good team—and now we’re proud to say that:
Our parents (mostly) understand what we do
We have a simple, accurate embodiment of our work to share with the world
Smooth Media: We represent the best knowledge creators on the internet.
We represent incredibly talented knowledge creators covering niches like AI, finance, game development, space—you name it. We work with the best brands in the world, helping them reach smart, professional audiences through creator-driven marketing campaigns.
We also love purple.
Hammer the button below and let us know how we did.
Plus: We also have a brand new home for our portfolio company, Smooth Creative Holdings. If we did a good job, it should explain itself. But more to come either way, since we know our families will have questions.
Thanks for reading! Ending today with a shoutout to that aforementioned astonishingly good team. They absolutely locked IN during January, signing tons of talented new knowledge creators and crushing it for our partners. Really proud to work with each and every one of you!
See you next time.