The Future of Creator Marketing

For the last 3 years at Smooth, we’ve been working with the marketers at leading brands to build innovative brand campaigns with creators.

We believe we’re at an inflection point in creator marketing—Brands’ definition of a “successful” partnership has changed dramatically, and the inputs that lead to a successful campaign have shifted as well.

We outlined the 5 trends we’re seeing shaping the future of creator marketing in this report—