Gold play button en route 💜

Tina Huang hits 1M subs

Hi, everyone! Tonight, the gauntlet is being thrown. The team at Smooth HQ has joined a pickleball league, and we’re taking on our first opponents in what’s sure to be a game worthy of ESPN 8: The Ocho.

Are we as good at geriatric sports as we are at building Notion databases? Only time will tell.

—Kinsey, cofounder and head of content

Knowledge Creators 🤝 Cool Stuff

The latest content + happenings from the creators we rep here at Smooth

The cake was indeed delicious.

Tina Huang hits 1M subs 🥇 | After more than a decade of building smart, practical tutorials on coding, tech, and AI, Tina has earned a fiercely loyal audience. And now? There are 1 million of them. She’s got a seven-figure audience on YouTube and a Golden Play Button to match. Congrats, Tina!

Dynamo gets a real big reception to Real Big Machines 🏗️ | Nicholas Carlson, Rebecca Harrington, and the whole Dynamo crew already proved their magic with Business Explains the World. A month into their second show, Real Big Machines, and it seems lightning can strike twice. They’re pushing 100K views on a video released this week about a “giant old machine,” and the comments? “I've lived in the southwest USA all my life—82 years, so I found this to be totally AMAZING. 😮” We’re not the only ones glued to our screens.

The Wall Street Skinny interviews A-Rod ⚾ | Jen and Kristen sat down with baseball legend-turned-investor Alex Rodriguez to talk about what happens off the field: building A-Rod Corp into a $2B+ portfolio, his “VCP” filter for venture bets, and lessons from his childhood and 22 MLB seasons that shaped his approach to money. Even our most devoted Mets fan, Jenny, loved it.

 

Brand Campaigns Hot Off the Press 🗞️

Some of the fun partnerships our team’s been working on with creators + brands

Jacklyn Dallas x Amazon | Jacklyn gave her audience the lowdown on Amazon’s latest Echo lineup with her signature hype-meets-helpful energy.

CatGPT x Bolt | Instead of just demoing features, Cat told a gripping story about how, years ago (read: before AI coding tools) she tried to build her own tech company and ran headfirst into the kind of friction Bolt solves best. It was smart, personal, and memorable storytelling that made the problem feel real and the solution click.

Angelo x USAA | Angelo’s signature meal-prepping-while-dropping-personal-finance-knowledge videos continue to cook. In this video, he’s making steak while talking about how to build your credit score.

Thoughts for the Road 🛣️

A little something we’ve been chatting about here at Smooth HQ

The headline of our month: Press Publish NYC. This wasn’t just a one-day summit for the creator economy. It was a poignant reminder that small things don’t stay small.

Since 2021, The Publish Press has sent 500+ meticulously crafted newsletters—every word workshopped, every comma debated. Colin & Samir have obsessed over every interview, set detail, and thumbnail. All those small, compounding efforts added up to Press Publish NYC, where our community showed up in full force to learn from and meet one another.

A quick rundown of some highlights?

  • Colin & Samir kicked things off on Squawk Box to tell CNBC’s viewers all about this “creator” “economy” thing.

  • We hosted the welcome party on Virgin Voyage’s Brilliant Lady—with a surprise cameo from Sir Richard Branson himself.

  • Casey Neistat surprised everyone on Thursday afternoon with an unfiltered take on the state of the creator world.

  • Steven Bartlett closed the day with a message we’re still quoting at Smooth HQ: Get 1% better every day, sweat the small stuff, and care for your craft.

Behind the curtain, an all-star crew made it happen: a production team that turned stage design into theater, a programming team that curated an ambitious (and surprising) lineup, and our extended Smooth x Publish x Colin & Samir family who worked on every detail—down to folding merch and working registration.

It was ambitious, it was audacious, and it worked. We left with a renewed sense of what this industry can be when creators, operators, and partners all get in the same room. So…same time next year?

(Also: Shoutout to the Smooth creators who came out—we loved seeing you on home turf. 📸)

Thanks for reading! We’ll report back on our pickleball standings next time—’til then, enjoy your week.