Let’s talk about media at a bar

Bringing back the pointless happy hour

November 14, 2025

Hi everyone! He’s done it again, ladies and gentlemen. Smooth CEO and modern day Renaissance man Josh Kaplan was featured in AdWeek in another thought-provoking piece, this time about the future of media emerging on YouTube. You can read the piece here and see Josh’s clever breakdown of his YouTube thesis in short-form video here. Way to go Josh—proving everyone really is talent.

—the team at Smooth Media

A Special Edition Announcement Smoothletter 🥁

Keeping things short & sweet this week

Back when we started Smooth in 2021, we used to host these little happy hours at 11th Street Bar (conveniently located underneath Josh’s apartment, which doubled as our office) with zero game plan besides this: hang out with people we like who are also building stuff.

No structure, no programming, no real agenda. Just good people in the same space, figuring things out and talking about whatever we were obsessed with at the moment. They were honestly some of the most fun nights from those early days.

So…we’re bringing that energy back.

Reintroducing ➡️ 

Let’s Talk About Media at a Bar

  • When: December 3 from 6–9pm

  • Where: A bar in Nolita

  • Other Important Things™️: Open bar, RSVP required, we’ll bring in some Prince Street Pizza

If you’re around, come by—and invite anyone else who wants to…chat media at a bar.

See ya there!

Thanks for reading! Have a great weekend and we hope to see you December 3.