Knowledge Creators 🤝 Cool Stuff

The latest content + happenings from the creators we rep here at Smooth

• Matt Wolfe marks a major milestone | AI, tech, and futurism creator. Incredibly positive and thoughtful person. Genius behind a YouTube channel that, as of very recently, has over 700K subscribers. A few more major Matt stats because why not: 55+ million video views, nearly 400 videos, 180K newsletter subscribers. Let’s go. 📈

• And so does Megan Tan | Talk about a big month for YouTube wins. Megan Tan, whose filmmaking videos are truly pieces of art, now has 300K YouTube subscribers! We’re so impressed with everything Megan makes—this video and this video are just a couple of my recent favorites.

• Creators 🤝 DeepSeek | A story that inspires multiple Smooth creators to make videos feels like when your birthday is on a Saturday—doesn’t happen often, but extra magical when it does. That’s what the release of Chinese AI model DeepSeek was like for our crew: Jacklyn Dallas, Matt Wolfe, and the Coding Sloth all jumped into the DeepSeek fray with their own super smart videos. Thankful for our creators explaining complicated things above my pay grade. 🙏

• Camille (aka TheGalacticGal) celebrates women in STEM | This week marked the International Day of Women and Girls in Science. Given the recent resistance to initiatives that, as Camille put it, “open doors for underrepresented voices in STEM,” Camille took the moment to highlight fellow women in space who deserve a follow. Thank you for this, Camille! 💜

Brand Campaigns Hot Off the Press 🗞️

Some of the fun partnerships our team’s been working on with creators + brands

The Wall Street Skinny x Macabacus | This one was an absolute banger. Explaining a challenging and time-consuming Excel model made possible by a Macabacus tool with a timely nod to the Kendrick Lamar concert Super Bowl—love to see it.

Jerry Lee x Fiverr | You know how people say work smarter, not harder? Jerry’s superb video about his friend using Fiverr to zhuzh up his résumé after three months on the job market and 600 applications (with no luck) feels like that adage come to life. Perfect use case for the product + perfectly paced video.

Salary Transparent Street x Public | Wanting to know what other people paid for their houses is as close to a universal human experience as we may ever get, which is why I loved how Hannah and James opened this video about their investing strategies using the Public app. They put their money where their mouth is re: transparency in money and investing, and it shows (read the video comments). That’s why partnering with an investing app works so well.

Thoughts for the Road 🛣️

A little something we’ve been chatting about here at Smooth HQ

I’ve been bending your ears (eyes?) with all my “thought” “leadership” in several of the last Smoothletters. I bet you’re all like: We get it! Smooth has a cool new website! The team went to CES and learned tons! Adults often called you precocious and long-winded as a child!

So today, we’re doing a different setup for Thoughts for the Road: a (brief) compendium of really good content the team has recently shared in the “High Quality Content” portion of our start-of-week meeting.

Roll the tape ▶️

• How the creator economy has transformed marketing, according to some very smart people on Semafor’s Mixed Signals podcast.

• Talk about a headline: “A Spymaster Sheikh Controls a $1.5 Trillion Fortune. He Wants to Use It to Dominate AI”

• From the BrandFathers: Marketing stunts are back, but that doesn’t necessarily mean they’re good.

• Tim Ferriss interviews very successful investor Chris Sacca about getting into good trouble.

• I truly admire Emily Sundberg’s Feed Me newsletter, especially when it features her cabal of columnists. This at-bat from semi-anonymous restaurant critic JLee was honest, poignant, and informative.

• And I would personally like to make the case for the podcast If Books Could Kill. Their episodes on The Secret and Rich Dad Poor Dad are masterful, but it’s their takedowns of every non-fiction title I’ve seen on the bookshelves of men with “building something big 🏗️” in their Twitter profiles that really make me giggle. More fun podcasts 2025!

What’s your high quality content this week? Hit reply and please share.