The Smooth Media Cannes Photo Diary

Comment dit-on « créateur de connaissances » ?

The Smooth Media team took well to France. Josh got to wear his linen shirts buttoned just to his liking, Jenny broke out her chicest footwear, and Sarah (who moonlights as the creative genius behind Produce Parties, NYC’s preeminent produce-themed zine) even found some very fresh fruit. 

Being in Cannes right before Smooth’s fourth birthday also felt really meaningful. There was a time (not so long ago) when we watched this from the sidelines, and we were grateful to join the fun this year.

Anticipating a significantly larger knowledge creator roster and even more big Cannes convos this time next year—because if there’s one thing we know, it’s that creators are the future of marketing. And this year’s Cannes programming cemented it.

One of the biggest reasons we hit Cannes? LTX Studio, who we helped pull off a truly great event about the intersection of creativity and AI with…drum roll please…actor, director, and bona fide A-lister Taika Waititi.

Taika joined the crew from LTX Studio to explain how he sees AI fitting into the creative process in the future—for him, AI tools like LTX Studio don’t replace creatives, but instead help them expedite the journey of getting from lofty idea to blockbuster movie. Better, faster, stronger.

Great audience participation, an unbeatable panel lineup, and quality time with our friends from LTX Studio. No better post-event feeling than that, ladies & gents.

We wouldn’t be Smoothies if we didn’t max out our social batteries and fill up our idea notebooks. We loved getting to see our IRL and internet friends bring their companies and goals and thought leadership to life throughout the week.

Knowledge Creator Highlight Reel

Some of the fun projects & partnerships from the Smooth roster

• Jacklyn Dallas hit 250K YouTube subscribers! 

• Nothing gets us going like valuable, actionable content for niche audiences—and that’s why we loved With Sandra’s latest video: How I Got Into Cybersecurity With No Experience

• Taylor Bell’s latest video about decluttering her apartment (with the help of Claude) really had me saying “I needed this.” 

• And we have to plug one of our own: Josh was on the The Business of Content podcast talking about Smooth’s origin story and the future of knowledge creators and niche media. Give it a listen here.